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For Bookkeepers and Advisors

The bundled model has to replace you. We’d rather arm you.

The structural bit, said plainly

When a service charges a practice a monthly fee to handle the money side, that fee has to cover the labor inside it. Which means the work you currently do for that owner is the cost line it needs to absorb. That isn’t malice, it’s arithmetic — and it’s why those services are built to make you unnecessary.

Keystone sells an instrument, not labor. It computes what a practice’s numbers mean — per clinician, after real costs — and shows the math. It cannot sit in a room. It cannot read a face. It doesn’t know that the owner’s husband got laid off in March, or why she’ll never cut that one clinician’s hours no matter what the number says.

You do. That’s the part that isn’t automatable, and it’s the part your clients are actually paying for.

What changes for you

Most solo advisors serving practices spend the bulk of their hours producing the numbers, and a thin slice interpreting them. That ratio is what makes you replaceable — the production half is the half software eats.

Flip it. Let the instrument do per-clinician net, overhead allocation, owner pay, comp modeling, what a rate change actually nets out to. You show up with the reading already done and spend the hour on the decision. The owner experiences that as you getting sharper, not as you getting automated — because the judgment in the room was always yours.

The math being reproducible is not a threat to you. It’s the boring part of your job, and you should want it gone.

The promise: there is no advisor console, and there isn’t one coming

This is the part we want to be unambiguous about, because it’s what you’d reasonably assume is coming next.

We are not building a multi-client advisor platform. No dashboard of all your clients. No seats to administer. No permissions matrix. No practice roster living inside Keystone. No per-client billing to us. Not now, and not later — this is a decision we’ve made and written down, not a gap in the roadmap.

Why: a console means onboarding, access governance across other people’s financial data, seat billing, and a support desk. That’s a company we’ve deliberately chosen not to become. Building it would make us worse at the one thing we’re good at, and it would put us between you and your client, which is the exact position we’re telling you the bundled services occupy.

So how it actually works: the owner owns her account. She runs her numbers, or you sit with her while she does. You read the same screen she reads. Nothing about her data routes through a vendor relationship with you, and nothing about your client list routes through us.

What it costs you

Nothing to look. The calculators are free and always will be — no signup, and the numbers you type never leave the browser. The owner-facing read on real numbers is free too; what she pays for, once, is the saved record and the ranked moves.

And to be straight with you about the thing you’re probably wondering: we don’t have an affiliate program, a referral fee, or a partner tier, and we’re not promising one. If that’s the arrangement you’re looking for, we’re not it today. We’d rather tell you that than let you infer a revenue share that doesn’t exist.

If this is interesting

There’s one door and it’s a form. Three questions, no calendar, no call to schedule.

The form:

size, roughly, and whether they’re private-pay, insurance, or a mix.

the part you’d hand to an instrument if you could.

an email address.

What happens next: we read it and write you back, usually within a few days. That’s it. No call gets scheduled, nothing gets sold to you, and you don’t get added to a sequence. If a conversation makes sense later, you can ask for one.